Südkorea South Korea 325 Sales of luxury goods are on the up. But we’re not just talking about pricey handbags and powerful sports cars anymore. In Europe and North America, in particular, the balance is shifting away from material things and towards experiences. Travelling, fine dining, premium liquor, and entertainment now account for more than half of consumer spending in some countries. In China, for example, Baijiu is viewed as a desirable status symbol. And Gebrüder Weiss in Chengdu has de- veloped specialist logistics solutions to meet the growing demand among online customers for the traditional grain-based liquor. From secure stor age and meticulous packaging to complete traceability, the on-site team ensures every bottle reaches its cus- tomer in flawless condition.
131 Japan Japan
280 USA USA
55 China China
130 Europa Europe
Do you prefer to invest in material possessions or experiences?
36 Das gute Leben ∙ Luxuskäufe
37 The good life ∙ Luxury purchases
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